I wouldn't say Russia has some special environment for this kind of music. We just love it and believe it's important to share it to with the masses. Experiments are meant to create unique sound, special feeling and emotions, music revelations they influence the whole music industry itself. Without the experiments, we would not have a chance to enjoy the masterpieces of classical and electronic music.
Talking about Russia – a big role in the promotion of electronic music is mostly playing conceptual events. There is almost no electronic music culture or media here and people are drowning in non-relevant information that comes from everywhere. Parties and properly arranged events with interesting live-artists could push people to pay more attention and become truly interested in these genres of music. Opinions of someone that people can trust is what makes them visit an event. We pay a lot of attention to our social media pages and official website, we communicate, we are introducing our artists to people, showing their art from all the sides. Lots of people are first introduced to these musicians at our events and keep following them and their music later.
Russia is not just St. Petersburg or Moscow, there are many other cities. People there would never be exposed to deep and experimental techno, there are very few who are. Mostly they listen to pop music that is played everywhere and is easy to get. There's not even one radio station in Russia that is broadcasting electronic music nationally, no magazines, you can count the number of decent night clubs using fingers of one hand. You can rarely find these kind of events outside of the two most international cities. Maybe they could gather up to 100 people in one bar and promoters would stop throwing events after not getting a proper number of people to keep them running.
We started making our first events in 2009 in Siberia, small parties grew up to massive and quality raves for 2-3 thousands of people. We were risking and investing a lot of effort into those events. At some point, you could say Omsk was a techno capital of Russia, we were booking and bringing high-ranking artists from around the globe. Now, there is not even one bar where you can hear a techno music.
That's why I prefer to think that promotor collectives and labels are the most important engine of electronic music here in Russia. In the last 2-3 years we can see a change for the better and I hope we can create our own unique music that not only follows the most progressive world trends but creates its own very special and unique sound.